Email marketing has been done almost as long as the Internet has been around. While there are spam filters and programs that block unwanted messages from a person’s inbox, a successful email marketing campaign will benefit both the recipient as well as the sender. This article will offer you some ideas you can implement to interest potential customers and fill your pockets as well!
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and dislike.
When you ask people to opt in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading.
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To keep your email recipients engaged:
Use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a much more distinctive welcome email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they won’t read them.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone to whom you send marketing emails. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Be predictable in your emails:
Send them on a specific schedule. Make sure you send something at least monthly; this will help keep your customers interested. If you can send emails one or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Do not use dollar signs in either the subject or the body of your emails unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.
When you are building an effective email marketing campaign:
You need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Email is a great marketing tool:
But it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Test sending your email marketing:
On different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.
Final Thoughts :
If you are sending out good emails, your customers will read them out of interest and not realize you are selling something. When your messages are of value, your subscribers will look forward to receiving them. This will positively increase your brand recognition. Customers will trust you more with their time and money when you employ these methods. Use these tips to take your email marketing campaign to the next level.
