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July 19, 2024

7 Tips to Develop an Effective Social Media Marketing Strategy

7 Tips to Develop an Effective Social Media Marketing Strategy

Social media marketing is more important today than TV ads or billboards. It has become a powerhouse for businesses looking to reach their target market. But it’s not as simple as just posting pictures of your products and hoping it drives traffic to your page. Some specific tricks and techniques can make your brand stand out on these digital platforms. Today, we’ll take you through 7 tips to craft a killer social media marketing strategy.

It’s All About the Visuals:

Social media is all about what catches the eye. Your posts should be so visually appealing that they stop people from mindlessly swiping and instantly grab their attention.

First and foremost, understand the rules of visual hierarchy. Use size, color, and positioning to guide viewers’ eyes to the focal point of your content. That ensures that the most crucial elements take center stage, preventing your visuals from becoming overwhelming.

7 Tips to Develop an Effective Social Media Marketing Strategy

Speaking of overwhelming, avoid the pitfall of clutter. Less is more when creating visuals that engage and resonate with your audience. It helps emphasize your content and makes it easier to digest.

Most importantly, use high-quality images. Whether creating YouTube thumbnails or Instagram carousel posts, using sharp, vibrant photos is necessary. And you don’t need a fancy DSLR camera or have to have taken a photography course to achieve this. There are a ton of stock photos available online. No matter your niche, you’ll find plenty of options, from breathtaking landscapes for your travel agency to adorable dog pictures for your pet clinic. These stock photos are ready-made to pop your content, so don’t hesitate to explore and incorporate them into your social media strategy.

Be Consistent:

Consistency is critical to maintaining a solid online presence. Find what works with your audience and stick to it. Try incorporating your brand colors into your posts to create a cohesive and instantly recognizable look. Maintain a singular visual identity across all platforms. This isn’t a new strategy; it’s a tried and tested means of communicating your brand’s message and identity at first glance. 

Think of companies like Nike and Adidas. They’re both distinct in how they market themselves but still have consistent styles and identities. That’s the consistency you need to aim for in your marketing strategies. Whether you’d like to be humorous or straightforward, as long as you’re consistent, you’re more likely to attract and retain an audience that knows what to expect from your business.

Tell Stories:

Psychology has confirmed that humans are hardwired to connect to stories. It’s not just a preference; it’s in our very nature. A good story makes you feel something. It transcends cultures and languages, speaking to our shared human experience. It encourages interaction, sparking conversations and forming communities around shared narratives.

7 Tips to Develop an Effective Social Media Marketing Strategy

Take a look at the “Dear Apple” campaign by Apple. It tells real stories of real people – a man saved after falling into a frozen river while ice skating, a high school senior’s escape from a bear, and a family’s miraculous rescue from a plane crash miles away from civilization – all thanks to their Apple Watch. Even if you’re not a die-hard Apple enthusiast, these stories resonate. They tap into the universal themes of empathy and gratitude. They make you feel something, and in doing so, they create a bridge between you and the brand. 

All businesses should strive to do that with their marketing: tell stories that showcase what makes their brand special. Whether it’s about the business’ roots or what it has been and is doing, relating a story to an audience will capture their attention.

Two-Way Communication:

In social media marketing, posting content is just one-half of the equation. The other equally vital half is engaging with your audience. Take the time to reply to comments, answer questions, and actively participate in industry-related conversations. Put up polls and Q&A stickers on your Instagram Stories, and host live AMAs on Facebook. 

A shining example of this two-way engagement is Starbucks. They don’t just use social media to broadcast their message; they actively listen and engage. They repost random tweets about their brand on Twitter, respond to top comments on their Instagram posts, and cater to customer feedback on their social media channels. By embracing this interactive approach, Starbucks has fostered a culture of community and loyalty among its followers. 

No doubt, any company that adopts a similar policy would likewise establish a strong community of followers. And with that comes increased customer retention and potential new customers being reached through word-of-mouth.

Let the People Do the Marketing For You:

User-generated content, or UGC, can add a genuine, authentic touch to your brand’s identity if incorporated into official content. The best thing about it is that you won’t incur any additional costs for marketing if you opt to use it.

A stellar example of UGC in action comes from PlayStation. They run a weekly theme on their Instagram, which can be anything from noir to heartwarming. Their followers enthusiastically share screenshots from their games that fit the theme. The best screenshots are then featured on PlayStation’s Instagram account. That not only generates engaging content but also celebrates the creativity of their gaming community.

Tapping into your follower base can help amass a treasure trove of creative content and solidify brand loyalty. It can send a powerful message to prospective customers – your brand isn’t just a bunch of products or services; it’s a big part of people’s lives. 

Final Words:

Being verified can also boost your account’s visibility. Verified profiles often appear toward the top of search results and in the suggested accounts stack, increasing the likelihood of attracting new followers and potential customers.

Social media algorithms favor content posted by verified accounts. This means your posts may receive a visibility and engagement boost, potentially reaching a wider audience and garnering more likes, comments, and shares.

Facebook, Instagram, and Twitter have even introduced paid verification badges, making verification more accessible and streamlined. Smaller brands and influencers can also pursue verification and enjoy its benefits. 

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